ICVA Identity Concept
year field client
2016 branding ICVA
Developing a brand identity concept for the International Council for Veterinary Assessment (formerly known as NBVME), as a part of their rebranding effort with a new name and mission. ICVA develops various veterinary assessments that qualify students to become veterinarians. Thus the concept of fresh beginning is conveyed by the snake figure coming out of the circle. The snake figure is a reference to the veterinary symbol. Beside representing the snake’s egg, the circle also symbolizes the world as ICVA want to extend their reach globally to protect animal and human health.
primary mark alternate mark for vertical materials
imagery system
sample layout color palette